Companies hold events every day for various purposes, but attracting customers is important for achieving those purposes. We must avoid the situation where people did not gather at all at the event even though we spent a lot of time and money preparing it.
Clarify the purpose of holding the event
First of all, let’s clarify what the purpose of the event is. It is important to combine the goals into one as much as possible. If the purpose is firmly set, the axis will not be shaken at the planning meeting stage. The purpose of holding the event is various. For example, the purpose is to acquire new customers, raise awareness of products and services, create fans, and hire. Keep an eye on what kind of event you should have to achieve that goal.
Clearly determine the target and make a plan that matches the target
Rather than setting a rough target of “users of your own service”, it is easier to make a plan by narrowing down the target audience such as “beginner users of your own service” or “heavy users of your own service”. If it is for beginner users, it should be an event that includes contents such as basic operation explanations, but if it is for heavy users, it is better to omit the elementary part and explain the advanced version to the satisfaction of the event.
Present the benefits of attending an event
There are merits such as gaining knowledge at seminars and study sessions, listening to or meeting celebrities at lectures, and exchanging information between users at user exchange meetings.
Give an event title that sticks to the target
The title of the event is a driving force in the decision to participate. By giving a title that is easy for the target to understand, it will be easier to attract customers. The key to giving an easy-to-understand event title is to specify who the target is and what benefits you can get.
Make an event that suits the season and the times
More participants will be interested in holding events that match the season, such as Christmas-related events in December and events for new members of society in April. In addition, attention will be focused on events on themes that are currently in the news. And if you want an app to be made, better check first on app developers uk prices to see how much it’ll cost.
Incorporate unique elements not found in other events
Instead of making it an event that is everywhere It’s a good idea to include even one element that is unique to your company. A unique event alone motivates the target to attend the event. It’s difficult to come up with unique ideas from scratch, but some of the keywords and methods of events that have been held in other companies or industries in the past can be helpful.