To date, only a few consider the holding of in-person events despite news about purported successes of widespread vaccine administrations for various reasons. Moreover, planners and organizers should have awareness that there is still a lot to learn, once live events and travel opportunities are up and running again.
Nevertheless until such time that they happen, events industry leaders recommend to continue giving priority to adding value and support to customers by way of virtual engagements and communication.
How corporate meetings, festivals, conventions and live concerts will take shape beyond 2021 is still undetermined. This means the events industry will likely experiment with hybrid events —- hosting with in-person attendees on-site simultaneously with virtual attendees.
However, doing so requires planning and strategizing as well as having the right skills and the most user-friendly digital platform. After all, hybrid events present opportunities for attendees to network with other people regardless of their current location.
Keeping In-Person Aspect of Hybrid Events Safe
While in-person experiences may lead to future long-term relationships, its important for event organizers to make sure that health and safety regulations are still in place. At the same time, providing branded protective equipment will not only keep everyone safe but also presents clients with opportunities to market their business.
As it is likely that more countries will lift travel restrictions in the near future, have a ready plan for managing the travel boom.
Still, there is also the possibility that business travels and hotel conferences will be kept at a minimum as some executives may still opt to not overspend in order to make up for lost revenues to fully recover.
What event planners need to do is to provide key clients with best alternatives on how to have the much-needed facetime with customers and other key stakeholders.